Food Trucks, Dog Tug-of-Wars, and Joining the Mob

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This May and June, I interned with the business team at StackMob, a mobile development platform company in San Francisco. My work included conducting customer calls, writing case studies, writing blog posts, planning and helping with community events, and producing a recruiting video. I learned so much about customer engagement for technical products, product evangelism, … Continue reading

Presentation (Supernova 2009): Youth Engagement in Social Media

When companies try to push social media too hard on youth, it feels like unsolicited advertising. When you present us with opportunities and benefits, it feels like we’re an insider and part of your company culture. Join Crystal Yan, a high school student, in exploring some techniques to engage with youth and not simply market … Continue reading

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