People Who Say “Branding Is Important” Don’t Know What They’re Talking About

RTR Infographic

As a designer, I’m always explaining to clients that branding is important. One of my professors said in office hours the other day, “Those people who are always talking about how important branding is don’t know what they’re talking about. They take the ‘branding is important’ mantra as a given, but they never bother to … Continue reading

Trying not to be just a “product guy/girl”


If I’m interested in technology, I better understand it from all sides. I don’t want to be one of those obnoxious non-technical people who have never even tried to understand what their colleagues do. So here I am, working on a web design portfolio project as the work day in CST (that’s “college student time”) … Continue reading