People Who Say “Branding Is Important” Don’t Know What They’re Talking About

RTR Infographic

As a designer, I’m always explaining to clients that branding is important. One of my professors said in office hours the other day, “Those people who are always talking about how important branding is don’t know what they’re talking about. They take the ‘branding is important’ mantra as a given, but they never bother to … Continue reading